When looking for a job you are repeatedly asked: "What kind of job are you seeking?" and "Tell me about yourself." You must be able to respond in a concise, effective and favorable manner in order to be taken seriously by a listener. Getting a personal verbal script memorized is a key to your success. Your infomercial is your prepared response to the statement "Tell Me About Yourself".
An infomercial can be used at many different occasions including: Networking (meeting and greeting people), standing at your seat at a business meeting (giving your personal introduction), having a conversation with a current or new contact, going on an informational interview to seek career advice or having a job interview.
Your infomercial should be 30 seconds and answer these four basic questions. 1) Who are you? Introduce yourself using your first and last name. This sounds very basic, but people often forget to do it. 2) What do you do, or if looking for a job, What do you want to do. Be specific. Keep you explanation simple while covering all the necessary details. If people don't know or can't explain exactly what you do, they can never refer someone to you or recommend others to you. 3) What makes you the best at what you do? Let them know what makes you better then all the other candidates out there, be truthful. 4) Have a call to action. End your infomercial with something like; "Can we get together later and discuss my background?" or "Do you know of anyone that can benefit from what I have to offer?".
Next you need to practice your infomercial on everyone you meet. When practicing take note of what gets people excited and what confuses them. Continue to fine tune your infomercial until you have something that accurately defines who you are and what you have to offer. You may even end up with more then one infomercial, using each for a different audience.
A well prepared and presented infomercial can be a successful tool used throughout your career
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